How to get involved

Marketing students need to gain the technical skills of their discipline as well as know the theory. QUTopia provides these skills and helps graduates in their career success as well as provides industry with marketing students that are job-ready.

Many marketing professionals find it rewarding as well as good for their CV to give back to a university and build the discipline of marketing; this comes in the form of giving guest lectures, donating products or being a virtual mentor.

In an era where ranking lists and student satisfaction metrics are highly valued by global institutions as part of their competitive advantage in attracting students, the ability to deliver engaging, real-world relevant marketing programs is critical. QUTopia is an award-winning, evidence-based role-simulation that is being made available to educators outside QUT to deliver meaningful, real-world marketing content.